| 022: So, how's business? Have you ever had it stuck to you by a hit-and-run type whose motto is "Business is business." Their trick is to never depend on return customers and to never try to do business tomorrow where they setup shop yesterday. It's a strategy best suited to those whose bottom line is merely the bottom line. If instead, your bottom line depends on long-term relationships with your friends and family, neighbors and co-workers, be sure that they consistently get what they value and value what they get from you. Call this the Value Factor. It's the key to a healthy bottom line on the high road. |
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