Illuminating Leaders are someone other people want in their commercials.

Pretend you have your own commercial. Your commercial is about you.

People watch your commercial and learn stuff about you. What would you want in a commercial about you?

Pretend people are watching your commercial. They learn about who you are. They are deciding if you're a nice person or not.

People are learning stuff about you. They learn if you're someone they want to hang around with. They are learning about what's important to you.

Here's the secret. They think you're just like the people in your commercial. Your friends are in your commercial, so people think you're just like them.

When people watch your commercial, they see everyone you hang around with. Do you want people to think you're just like them? Do you hang around with anyone you don't want in your commercial? If so, get them out of your commercial. Stop hanging around with them.

Your commercial is about you. People watch your commercial and decide who you are. Only hang around with people who you want to be in your commercial.

This is the point for Illuminating Leaders. You have your personal commercial other people are watching. That's an important way they decide about you and whether they want you in their commercials. For people you want in your commercial, be sure you are someone they also want to be in their commercials.